Success Stories

MediaFeed worked with an early stage FinTech startup to both develop and execute its content strategy from the ground up. Results include the following:

• MF wrote, edited & published 200+ articles by journalists & subject matter experts
• Within a year, those articles were ranking on page 1 of Google for several core keywords
• Within a year, organic traffic surpassed both paid and social as the primary traffic drivers
• Organic traffic converted at 2x the rate of paid traffic and was 2x more lucrative

We worked closely with social and editorial teams at EDF, one of the world's largest non-profit environmental advocacy groups. Our work together broadly focused on the optimization and distribution of their rich library of editorial content and roster of subject matter experts.

Our work included:

• Content development and syndication
• Training teams on content and SEO optimization
• An editorial content gap analysis
• Editorial taxonomy design and support
• Audience development and social integration

MediaFeed helped more than 2 dozen established fintech brands develop and execute broad editorial and content distribution strategies.

Our background in finance and fintech stretches back more than a decade, and we’ve helped launch and manage editorial strategies for Credit.com, SoFi, Intuit, Experian, Lifelock, Step, BBVA, Lending Tree, The US Chamber of Commerce and others.

Core competencies and KPIs

• Developing a sustainable base of high intent, organic traffic
• Managing compliance requirements
• Editorial production, optimization and feed development & workflow
• Managing and variety of conversion metrics