Syndication  & Distribution

Content
Syndication  & Distribution

Want to get your content in front of growing audiences through organic and digital distribution? We're here to help.

Let's Talk

Empowering Publishers in the Digital Age

MediaFeed helps small and mid-sized publishers and content creators meet the distribution challenge head-on, providing around-the-clock support to brands that want to fuel the curiosity of millions of readers. We work with:

Publishers new to syndication. We help brands launch their syndication efforts. We then provide ongoing support to maximize those efforts and achieve the best possible results.

Publishers who are already syndicating but not seeing the desired outcome. Our team will step in with the necessary steps & optimization actions to significantly boost revenue. 

MediaFeed: Experts in Content Syndication

Why syndicate through us? We can dramatically increase your chance of success.

Let’s Talk
User

We have decades of editorial experience and syndication expertise

Cup

Our experts have a deep understanding of reader, follower, and consumer behavior

Data

We provide data that shows what works across a variety of content types, verticals, and platforms

Chart

Our best practices have been fine-tuned via a large network of publishers

Favorite Chart

We provide a fair
tier-based revenue share

Handshake

We provide effective connections through multiple strategic partnerships

User

Deep understanding of the audience and consumption behavior

Cup

Experience gathered through a network of over 80 publishers

Data

Expansive data set of what works across a variety of verticals

Chart

Ever-evolving playbook for growth & success

Favorite Chart

Dedicated attention for growth & solving for problems

Handshake icon

Effective connections through our strategic partnerships

How We Get Started

Whether we're helping to launch your syndication efforts or consulting on existing content syndication strategy, here's what you can expect:

Preparation

Editorial

Collectively, MediaFeed's team of writers, editors, and audience development specialists has decades of experience in all aspects of the editorial process, including a comprehensive approach to syndication that involves the optimization of headlines, images, and content. We start with a thorough deep dive to understand your expertise and voice. We then identify the syndication opportunities available based on that research and the size of your operation.

Technical

We get it — the technical aspects of content syndication can be daunting. Our technical team can help set your brand up for success by assisting with RSS feeds, data support, and more. We provide our syndication partners with many different ways to make the technical process easy and less intimidating.

Onboarding

If you're initiating your brand's syndication efforts, we handle the onboarding process for you. That means we'll submit the materials for your site and guide you through the entirety of the approval process so that you can continue to focus on creating great content.

How We Get Started

Whether we're helping to launch your syndication efforts or consulting on existing content syndication strategy, here's what you can expect:

Preparation

Editorial

Collectively, MediaFeed's team of writers, editors, and audience development specialists has decades of experience in all aspects of the editorial process, including a comprehensive approach to syndication that involves the optimization of headlines, images, and content. We start with a thorough deep dive to understand your expertise and voice. We then identify the syndication opportunities available based on that research and the size of your operation.

Technical

We get it — the technical aspects of content syndication can be daunting. Our technical team can help set your brand up for success by assisting with RSS feeds, data support, and more. We provide our syndication partners with many different ways to make the technical process easy and less intimidating.

Onboarding

If you're initiating your brand's syndication efforts, we handle the onboarding process for you. That means we'll submit the materials for your site and guide you through the entirety of the approval process so that you can continue to focus on creating great content.

Execution

The Next Steps

After onboarding, we work with our partners and content creators on all aspects of content creation to maximize a brand's chance of success. This includes:

Client Relationships

The support network and syndication service we provide won't end with your brand launching its syndication efforts. We offer near-around-the-clock support via many different channels. You will be matched with an editorial liaison as well as have real people answer your non-editorial questions quickly and efficiently.

Our team is approachable and relatable — we believe in the adage that the only irrelevant question is the unasked question. And if we don't have your answers, we'll find someone who does.

Content Optimization

High-quality content is good content, but there are ways to tailor original content and storytelling for different syndication platforms. We work with editorial teams on choosing already published content, successful new story ideas, headline optimization, image thumbnails, story formats, and more. We understand that not all brands have huge teams and unlimited resources, and we get that. It shouldn't impede success. To that end, we work with each of our partners to figure out the best way to maximize the resources available. We can even help publishers create content. Finally, we have a team of "content whisperers" who have been working their syndication magic for years. If they can't help make your brand successful on platforms like MSN, AOL, and more, no one can.

Data, Reporting, and Payments

By partnering with us, you'll never have to guess how your content is doing on various platforms. We'll provide regular reports on metrics, and if the numbers are yet to rise to what we think they should be, we'll help develop a plan to get you there. Finally, we work with publishers using a fair, tier-based revenue share structure and provide timely payments.

our partners
Case Study

Growing a Non-Profit’s Already Massive Footprint

We worked closely with social and editorial teams at EDF, one of the world's largest non-profit environmental advocacy groups. Our work together broadly focused on the optimization and distribution of their rich library of editorial content and roster of subject matter experts.

Read More
Own your Audience

FAQs

What is content syndication?
Content syndication is when a third-party website re-publishes digital content, such as blog posts, articles, infographics, and videos. MediaFeed currently only syndicates content through organic — translation: free — channels. Paid channels involve strategies that require financial investment, such as pay-per-click (PPC) advertising, display advertising, sponsored social media posts, and partnerships with influencers.
What content syndication services does MediaFeed offer?
We offer two levels of service:
  1. We help publishers who aren't already syndicating content get started. After launch, we provide ongoing support with content optimization to maximize results, as well as help with technical issues and data.
  2. Already syndicating your content but not seeing the results you want? The MediaFeed team's experience and data — gathered across hundreds of publishers — can help provide the necessary steps toward significant growth.
What are the benefits of content syndication?
Content syndication can:
  • Generate additional revenue that can be significant
  • Increase brand awareness and exposure
  • Generate leads, increase conversion rates
  • Improve SEO via quality and authoritative backlinks
  • Drive traffic to your site
By joining our content syndication network, you also join a large consortium of mid-sized publishers who collectively can help each other succeed in a challenging and competitive industry.
Are there any cons of content syndication?
Duplicated content is often the main concern of syndicating original content. There are ways to address and mitigate this, however, and MediaFeed can help navigate that. The pros of syndicating content tend to drastically outweigh the cons. 
What size brands can syndicate their content? 
The honest answer is that this has less to do with size and more to do with the quality and cadence of your content. We have partners with large editorial teams and technical expertise, and we also work with much smaller partners and individual content creators who put a premium on regularly published, quality content. 
How can I get more information or connect with the MediaFeed syndication team?
Head over to our Contact Us page and shoot us a message. From there we'll be in touch to answer any lingering questions or concerns you have. You can also book a 30-minute introduction call.

Get Started

Today

Arrow

Stop renting your audience. Start your path toward authentic & meaningful connections with consumers today

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Accept