Syndication & Distribution

Content
Syndication  & Distribution

Want to get your content in front of growing audiences through organic and digital distribution? We're here to help.

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Empowering Publishers in the Digital Age

MediaFeed helps publishers, brands and content creators meet editorial and distribution challenges head-on, providing around-the-clock support to organizations that want to fuel the curiosity of readers around the world. We work with:

• Publishers new to syndication. We help brands launch their syndication efforts. We then provide ongoing support to maximize those efforts and achieve the best possible results.

• Publishers who are already syndicating but not seeing the desired outcome. Our team will step in with the necessary steps & optimization actions to help you reach your editorial goals. 

MediaFeed: Experts in Content Syndication

Why syndicate through us? We can dramatically increase your chance of success.

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User

We have decades of editorial experience and syndication expertise

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Our experts have a deep understanding of reader, follower, and consumer behavior

Data

We provide data that shows what works across a variety of content types, verticals, and platforms

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Our best practices have been fine-tuned via a large network of publishers

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We provide a fair
tier-based revenue share

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We provide effective connections through multiple strategic partnerships

User

Deep understanding of the audience and consumption behavior

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Experience gathered through a network of over 80 publishers

Data

Expansive data set of what works across a variety of verticals

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Ever-evolving playbook for growth & success

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Dedicated attention for growth & solving for problems

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Effective connections through our strategic partnerships

How We Get Started

Whether we're helping to launch your syndication efforts or consulting on existing content syndication strategy, here's what you can expect:

Preparation

Editorial

Collectively, MediaFeed's team of writers, editors, and audience development specialists has decades of experience in all aspects of the editorial process, including a comprehensive approach to syndication that involves the optimization of headlines, images, and content. We start with a thorough deep dive to understand your expertise and voice. We then identify the syndication opportunities available based on that research and the size of your operation.

Technical

We get it — the technical aspects of content syndication can be daunting. Our technical team can help set your brand up for success by assisting with RSS feeds, data support, and more. We provide our syndication partners with many different ways to make the technical process easy and less intimidating.

Onboarding

If you're initiating your brand's syndication efforts, we handle the onboarding process for you. That means we'll submit the materials for your site and guide you through the entirety of the approval process so that you can continue to focus on creating great content.

How We Get Started

Whether we're helping to launch your syndication efforts or consulting on existing content syndication strategy, here's what you can expect:

Preparation

Editorial

Collectively, MediaFeed's team of writers, editors, and audience development specialists has decades of experience in all aspects of the editorial process, including a comprehensive approach to syndication that involves the optimization of headlines, images, and content. We start with a thorough deep dive to understand your expertise and voice. We then identify the syndication opportunities available based on that research and the size of your operation.

Content Analysis

We will analyze your existing content to identify any missing topics or information, allowing us to perform a comprehensive content gap analysis. This process includes comparing your SEO to your competitors to see what's working well for them. Our goal is to determine what we can add or optimize to serve your audience better and reach your editorial goals.

Content Strategy 

We will create and implement a robust editorial and content plan based on our collaborative strategizing and planning sessions. This plan may involve writing new content, targeting specific keywords, creating an editorial calendar, and unifying your editorial voice. This strategy is dynamic; it will be regularly updated based on our ongoing data analysis of your content's performance, using metrics we specifically target to fit your goals and needs best.

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BBVA logoEnvironmental Defense FundInsurify logoIntuit quickbooksMasterWorks logoNextdoor logoLifeLock logoPolicygenius logoStep logoSmartassetSoFiChamber logo
Case Study

Growing a Non-Profit’s Already Massive Footprint

We worked closely with social and editorial teams at EDF, one of the world's largest non-profit environmental advocacy groups. Our work together broadly focused on the optimization and distribution of their rich library of editorial content and roster of subject matter experts.

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Own your Audience

FAQs

What is content syndication?
Content syndication is when a third-party website re-publishes digital content, such as blog posts, articles, infographics, and videos. MediaFeed currently only syndicates content through organic — translation: free — channels. Paid channels involve strategies that require financial investment, such as pay-per-click (PPC) advertising, display advertising, sponsored social media posts, and partnerships with influencers.
What content syndication services does MediaFeed offer?
We offer two levels of service:
  1. We help publishers who aren't already syndicating content get started. After launch, we provide ongoing support with content optimization to maximize results, as well as help with technical issues and data.
  2. Already syndicating your content but not seeing the results you want? The MediaFeed team's experience and data — gathered across hundreds of publishers — can help provide the necessary steps toward significant growth.
What are the benefits of content syndication?
Content syndication can:
  • Generate additional revenue that can be significant
  • Increase brand awareness and exposure
  • Generate leads, increase conversion rates
  • Improve SEO via quality and authoritative backlinks
  • Drive traffic to your site
By joining our content syndication network, you also join a large consortium of mid-sized publishers who collectively can help each other succeed in a challenging and competitive industry.
Are there any cons of content syndication?
Duplicated content is often the main concern of syndicating original content. There are ways to address and mitigate this, however, and MediaFeed can help navigate that. The pros of syndicating content tend to drastically outweigh the cons. 
What size brands can syndicate their content? 
The honest answer is that this has less to do with size and more to do with the quality and cadence of your content. We have partners with large editorial teams and technical expertise, and we also work with much smaller partners and individual content creators who put a premium on regularly published, quality content. 

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Stop renting your audience. Start your path toward authentic & meaningful connections with consumers today

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